Why pricing begins with fit
The same 500 contacts can be valuable or worthless.
Database age alone does not decide it. Customer value, relationship quality, the natural next purchase or renewal, contact basis and the team's ability to handle opportunities all matter. Wade checks those factors before the pilot is proposed.
The pilot pays for itself, or Wade pays the gap. Every accepted pilot carries a simple guarantee: if sales to the contacts we message, attested by you, do not cover the pilot fee within 90 days of the last send, Wade personally refunds the difference. The guarantee exists because pricing begins with fit. Pilots only proceed where the database checks out, and no fixed reply rate, booking count or revenue figure is promised beyond it.